Technology

Rodriguez LLC actively represents clients on virtually every aspect of operational and legal issues involved with technology and e-commerce-related transactions. We work closely with each client to fully understand the nature of its business in order to anticipate needs and provide the highest quality, proactive service. We have extensive experience advising companies in e-commerce and technology matters, including general corporate and commercial matters, private equity and venture capital, infringement, licensing and trademark and copyright issues. In addition, we frequently negotiate SaaS, vendor, master service agreements, social media, influencer agreements, as well as advise on regulatory matters.

CAPABILITIES
STRUCTURE M&A & OTHER TRANSACTIONS

We help our clients structure mergers, reorganizations, recapitalizations, acquisitions, divestitures, joint ventures, and other business combinations and arrangements, and our Tax Group advises on the tax considerations of proposed transactions.

LICENSE, USE, & OWN CONTENT ONLINE

We advise clients on the proper use and ownership of online content.

MEDIA, EVENT, SPONSORSHIP, ADVERTISING, & INFLUENCER AGREEMENTS

We advise, draft, and negotiate, agency, client, barter, master service, subcontractor, promotion, event, influencer, talent, licensing, production, and sales agreements.  In addition, we advise and negotiate event, sponsorship, and advertising agreements.

LICENSE & ACQUIRE RIGHTS

We advise brand holders, agencies, and talent on rights for use in marketing communications, and negotiate acquisition of rights.

SOCIAL MEDIA & INFLUENCERS COMPLIANCE

We advise and negotiate social media and influencer marketing and branding, as well as advise on FTC and FCC enforcement of advertising, branding, and marketing campaigns.

SWEEPSTAKES & GIVEAWAYS

We regularly advise on sweepstakes, skill contests, giveaways, coupons, rebates, and other promotions.

ADVERTISING & MARKETING STRATEGIES

We advise on the development of campaigns, user-generated content, and media content development for marketing.  We also advise on campaigns, including talent agreements, endorsement, lender agreements.

REGULATORY COMPLIANCE

We assist clients on compliance with CAN-SPAM, COPPA, CDA, DMCA, Gramm-Leach-Bliley, and other US and international laws.